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http://hosted.ap.org/dynamic/stories/U/US_SUPER_BOWL_ADS_WINNERS_AND_LOSERS?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2016-02-08-11-23-48

AP ASSOCIATED PRESS


Feb 8, 11:23 AM EST

AUDI TEARJERKER, 'PUPPYMONKEYBABY' AMONG SUPER BOWL WINNERS

BY MAE ANDERSON

AP BUSINESS WRITER

NEW YORK (AP) -- With 30-second Super Bowl ads costing up to $5 million, it's a huge gamble to advertise. As the Denver Broncos defeated the Carolina Panthers, there were winners and losers off the field, too. Here are the advertisers whose gamble paid off, and those who dropped the ball.

Missed the game? No problem. Advertisers will be running their Super Bowl spots ad nauseam on TV and online. Ads can also be found on YouTube, CBS Sports and Twitter.

WINNERS

- Audi, "Commander"

In Audi's spot, a depressed, aging astronaut is reminded of his joy for life by driving an Audi sports car with his son to David Bowie's "Starman."

"Every guy in the bar had a smile on their face," Raj Nijjer, from Scottsdale, Arizona, who watched the game at a New York City bar.

"A surprisingly emotional ad from a German car-maker, Audi tugs at the human spirit, while reinforcing its performance credentials," said John Gerzema, CEO of BAV Consulting, which tracks consumer perception of brands.



- posted by H.V.O.M - Kerry Wayne Burgess 1:45 PM Pacific Time Spokane Valley Washington USA Monday 08 February 2016